6 A/B Testing Pitfalls Which Will Lead You Astray
When performed correctly, A/B testing holds a treasure chest of prospective benefits and profit earning opportunities. The issue, however, is that A/B tests are frequently run or interpreted...
View ArticleExploiting the power of reciprocity
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Imagine that you’re in your local ice cream shop and have just requested to taste their new dark chocolate ice cream. The server hands you a...
View ArticleMy 10 “Club Med” lessons every entrepreneur should know
By Omri Yacubovich | Head of Marketing @ Commerce Sciences When you hear “Club Med” you imagine beautiful beaches, crystal blue skies or a warm hut somewhere in the Alps of France. You probably think...
View ArticleConversations with God (or 11 Tips To Stretch Your PPC Budget)
By Omri Yacubovich | Head of Marketing @ Commerce Sciences At least once in your professional life you tried using Google Adwords as part of your marketing activities. It might have gone well for a...
View ArticleIrrational Shoppers: How to Help Your Shoppers Make Decisions
By Omri Yacubovich | Head of Marketing @ Commerce Sciences You’re driving on a winter highway and hit a patch of ice. You can feel your car beginning to slide and your initial reaction is to hit the...
View ArticleGetting Started with Conversion Optimization for E-Commerce
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Here’s the scenario. You have an online E-Commerce store to sell your business’s products. But you’re not getting the sales you expected....
View ArticleYou Can’t Just Personalize for Email
By Omri Yacubovich | Head of Marketing @ Commerce Sciences When we think of personalization, email still most often comes to mind. In very early days, personalization simply meant auto-inserting your...
View ArticleScalable Ecommerce Personalization Is Easier Than You Think
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Each person is unique and comes to your website with their own motivations, needs and intent. Why is it that some companies are holding back...
View ArticleHow Marketers Use Behavioral Targeting in Email
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Did you know that 44% of email recipients made a minimum of one purchase last year as the result of a promotional email? As someone using...
View ArticleCheat Sheet: 4 CRO Tactics You Can Implement Today
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Here’s a cold, hard fact to chew on: 97% of people who visit your site don’t convert. There are numerous reasons people bounce without taking...
View ArticleGetting Over 4 Major Ecommerce Website Personalization Hurdles
By Omri Yacubovich | Head of Marketing @ Commerce Sciences When an ecommerce site offers a personalized experience, visitors remain on the site longer, download more offers and ultimately make more...
View Article4 Ecommerce Trust Factors & How to Use Personalization to Win Them
By Omri Yacubovich | Head of Marketing @ Commerce Sciences There are a few simple rules I live by, one of which is that trust is earned. That same rule can be applied to e-commerce. Consumers can come...
View Article5 Simple Ecommerce Personalizations for Consumers You Know Next to Nothing About
By Omri Yacubovich | Head of Marketing @ Commerce Sciences If you feel like e-commerce personalization is just too complicated or time consuming for you to get into, you’re not alone. It’s a common...
View ArticleMatching Compelling Content to Consumer Intent with Ecommerce Personalization
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Should all website visitors be treated equally? Not necessarily. When it comes to conversion rate optimization, it is essential to provide...
View Article9 Key Consumer Emotions & How to Trigger Them with Website Personalization
By Omri Yacubovich | Head of Marketing @ Commerce Sciences As much as we would love our e-commerce site visitors to take every prescribed action and make logical decisions based on the experience...
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5 Steps to More Personalized E-Commerce Strategy
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Not that long ago, a savvy retail salesperson could size up customers by their shoes, belt and what area of the store they went to first. By...
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